Financial Services PPC that reach your STANDARD.

Utilizing PPC campaigns tailored specifically for financial services, we maximize visibility and drive targeted traffic to your offerings, ensuring optimal return on investment in a competitive digital landscape.

PPC for Financial Services

/ 2024

.01 /Pay Per Click Campaigns

We excel in Pay Per Click (PPC) campaigns tailored for financial services, leveraging targeted keywords and strategic bidding to maximize ROI and drive qualified traffic.

.02 /Social Media Campaigns

Our social media campaigns are meticulously crafted to engage your audience, build brand authority, and foster meaningful connections through compelling content and strategic ad placements across various platforms.

the importance of PPC in financial services

how it works

Our 7 step process

Our meticulous 7-step process ensures regulatory compliance while delivering tailored solutions. From creative inception to final delivery, we prioritize client objectives, guaranteeing a seamless and efficient journey towards success.

Discovery

Define clear goals for the PPC campaign, whether it's lead generation, brand awareness, or driving sales. Establish key performance indicators (KPIs) to measure success.

Audience Research

Conduct thorough audience research to identify target demographics, interests, and online behaviors. Use tools like Google Analytics and audience insights to refine targeting parameters.

Keyword Research

Perform comprehensive keyword research to identify relevant search terms and phrases related to financial services. Prioritise keywords with high search volume, relevance, and commercial intent.

Ad Copy and Creative Development

Craft compelling ad copy and visuals that resonate with the target audience and highlight unique value propositions. Ensure ad messaging aligns with landing page content for consistency and relevance.

Campaign Setup

Set up PPC campaigns across relevant platforms such as Google Ads, Bing Ads, or social media platforms like Facebook and LinkedIn. Structure campaigns, ad groups, and targeting parameters based on audience segmentation and keyword themes.

Monitoring and Optimisation

Monitor campaign performance regularly, analyzing metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Optimize campaigns by adjusting bidding strategies, refining targeting, and testing different ad creatives to improve performance.

Performance Analysis and Reporting

Regularly analyse campaign performance against established KPIs, providing insights into what's working well and areas for improvement. Generate comprehensive reports to track progress and inform future PPC strategies and optimisations.